Mission & Values

1st National Bank – Growin’ Wisconsin since 1876.

 

Vision

Growin’ Wisconsin—one person, one business, one relationship at a time.


Mission

While upholding the best of our traditions and embracing the endless opportunities before us, 1st National Bank is dedicated to being the place to bank and receive the ultimate client experience. By living out an uncompromising commitment to our core values, we will achieve profitable growth with financial integrity and trust.


Client Experience

Making every interaction a positive experience is at the center of what we do at 1st National Bank. With a passion for creating the ultimate client experience, our friendly and caring team is dedicated to going above and beyond expectations by focusing on the needs of each individual and providing the highest degree of personal service.


Our People

1st National Bank values each employee as an essential and integral part of the team. With a focus on support, empowerment, personal development and professional growth, employees reach their fullest potential in a rewarding and enjoyable work environment. Without dedicated and motivated employees, it would be impossible to make a difference in the lives of those we touch. Working together, we strive to make 1st National Bank a great place to bank and work.


Connected to our Communities

Our community advantage is that we have roots where others have their branches.

At 1st National Bank it is our goal to enhance the lives of everyone living and working in the communities we serve. The money clients save with us stays within the communities we serve to help finance local homes and businesses. We also pride ourselves on being community leaders, closely involved and volunteering our time and expertise to support local, community events and activities.


Innovative Approach

Understanding our clients’ ever-changing needs is at the heart of our innovation and creativity. Our progressive tools and resources allow our people to take a proactive approach and strengthen existing customer relationships and build new ones. By thinking outside of the box and constantly evolving, we can exceed expectations and provide a positive banking experience.


Experience the 1st National Difference.